Creative freedom through commercial production:

Check out the amazing creative commercial work by Orion Tate and his creative team at Buck, an agency based in NY. This video is part of Submarine Channel’s ongoing series of Profiles of filmmakers, directors, animators, designers and interactive artists.

It might sound counter intuitive, but for Orion Tait, creative director of Buck, commercial work gives him the freedom to experiment. In fact, for the people of Buck, working for clients is like an extension of art school. From offices in New York and Los Angeles, Buck works with a broad range of clients in the advertising, broadcast, retail, film and entertainment industries. Orion Tate did a presentation at “Playgrounds Vs Submarine Channel” in Amsterdam about Buck’s hilarious Jim Henson-inspired event titles for F5. We took the opportunity to talk to him.

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